3 Challenges Franchise Owners Face and How to Overcome Them

If you’re a new business owner or franchisee, you’re bound to have a lot of questions about what you’ve gotten yourself into and how to get over the hump when facing your challenges.

Fortunately, we’re here to help with some simple solutions to common problems. Here’s a look at the challenges franchisees are facing.

Learning the Ropes
It isn’t easy hitting the ground running, but that’s why Supporting Strategies sets up its franchisees with fellow new business owners through our cohort assignment program.

In the program, you’ll work with a group of about five other new franchisees on a continuing basis, creating a support structure of owners just like you who you can ask questions to and receive support from. 

Plus, we give you numerous other resources that is sure to get the ball rolling – and keep it rolling – for your new Supporting Strategies office.

Marketing and Social Media Presence

It’s hard to keep up with the ever-changing landscape of marketing and social media.

Major services like Facebook and Google frequently change their algorithms, which means everything you thought you knew about SEO and optimizing your content to get it in front of your target audience is changing rapidly.

And then there’s that pesky social media, which is a terrific tool but problematic if you can’t utilize it the proper way and build your brand.

Successfully executing tasks in this area of your business can be the difference between building a solid consumer base and leads and going out of business.

You shouldn’t be afraid to hire a professional, but as a franchisee with Supporting Strategies, one of your resources will be a full marketing kit and an exclusive marketing territory.

Hiring the Right Staff

The best thing you can do when starting any new business is identifying your strengths, and then hiring the right people around you to fill in your gaps of weakness.

But how can you identify the right talent and be sure they’re a good fit for both you and your company?

Through Supporting Strategies’ training and support, you’ll learn how to identify expert talent, surrounding you with exactly what you need for a thriving business.

Plus, you’ll get tips on employee retention and making sure that your Supporting Strategies associates are happy and want to stay on board for the long haul, keeping your operations running smoothly.